What an idea, sirjee!

“Try crafting it differently”, a phrase most commonly heard in the creative dept. One would stumble upon it like a stone on the road. 22 lines, 7 hours and yet no conclusion. You cannot see breathtaking writing by simply picking up words from a sentence and rearranging it to form a sentence. This ain’t some jigsaw puzzle Mister! This is exactly why I am referring to them as ‘line options’ because they just remain lines at the end of the day. I remember a colleague of mine saying “the writer in me died the day I got into copywriting”.  The thought freaks me out more than a ghost. Yes, there are mind-blowing, hair raising long copy ads and then, there is scam.  Or they’re there on adsoftheworld. Because most great ideas are killed on the operation table like a dear friend rightly put it. It doesn’t take a minute to press the delete button on your keyboard, but it bloody takes hours of passion and love in crafting that line, which you call an ‘option’.  An idea is pure, raw, innocent, excited and needs some nurturing for it to grow. It’s just like a baby. Why use your ego to kill it before it takes shape? It didn’t do any harm to you. Maybe it doesn’t suit your taste, but you are not the Holy Lord of Creativity who is blessed with some divine creative intervention. Even a peon can be creative. Even the sweeper in your office can be creative. All it takes is just a simple thought. Ideally, there should be some public service ad for this theme- Don’t kill ideas with your ego. I don’t want to stick to A for Apple. I don’t want to read the 6ft rulebook. There is life beyond an e-mailer and a banner. Why do the biggies want to scrutinize a full stop, a comma and a font? Give us some space, give us some freedom, have faith in us even if we’re juniors.  Let us flow. Let us fly. We know where to restrict ourselves. On that note then, let me get back to rearranging words from a line and give you another ‘option’ that you will again delete. While you can go back to scam and win that Grand Prix, which I thought was just a formula one race so far.